Company History

Innovation First Notice (originally First Notice Systems) was founded by The Cross Country Group (CCG) in 1993. CCG is the leading provider of private label and co-branded service programs in North America. Back in ’93, one of CCG’s major programs was providing roadside assistance for various auto manufacturers, including Toyota and BMW. As they were taking these calls, CCG realized they could capture claim information at the time of the initial tow call and re-sell that information back to insurance companies. First Notice was founded to capitalize on this opportunity and was set up as a wholly owned subsidiary of CCG.

Over the years, First Notice branched beyond the auto market and eventually provided service for all lines of insurance business. It also kept pace with technological developments, as its core intake platform moved from Open Basic to Client/Server and now, to the Web/Internet. In 1997, the company was sold to Concentra Inc., the comprehensive outsource provider for containing healthcare and disability costs. In December of 2006, First Notice was acquired by Innovation Group plc., a global provider of technology-enabled outsourcing and software solutions to insurers and other risk carriers, and became Innovation First Notice.

Some key company milestones include:

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